Get inside the minds of today’s top content creators to build stronger, more successful partnerships.
Top Five Findings
Content creators say the No. 1 method for vetting brand partnerships is by determining which opportunities are most relevant for their audiences. This reason was cited more frequently than compensation and brand affinity.
76 percent of content creators said they will work with brands that grant editorial and creative freedom above competitive compensation, at 67 percent.
54 percent said they will work with brands who respect them as they would any other publisher.
49 percent said the brand must understand their interests and only approach them with relevant opportunities that are a fit for their audience.
47 percent said they work with brands whose values align with their own.
Download now to find out more including what they DISLIKE about working with brands.