The Marketer's Guide to User-Generated Content

Top Four Takeaways

  • How to leverage UGC across the spectrum of social influence — from everyday peer creators to topical, high-reach content experts
  • How UGC stacks up against traditional media formats when it comes to time spent, consumer trust and long-term business impact
  • Best practices for using UGC to fuel your end-to-end content strategy, including case studies from Whirlpool and ABSOLUT Vodka
  • PLUS: Contemporary motivations for creating and sharing digital content, based on new research from Crowdtap.

Download our 32-page report to get ahead in the next iteration of word-of-mouth.