Learn how shoppers are leaning on social while shopping online and in-store.
Top Five Findings
75 percent of people visit Facebook during their pre-shopping planning, where friends and family share their advice and recommendations.
While most shoppers are making their purchases in stores, more than 80 percent are using their phones to compare prices on other sites and social networks.
47 percent of people look to write a review after buying, solidifying a connection between the shopper and the brand, and welcoming in others looking to buy in the future.
Of those people who write reviews after buying, 68 percent will purchase from the same brand again within 3 months.
More than a third of shoppers polled are looking for a quality relationship where they feel genuinely heard by the brand: 71 percent would rather communicate socially through surveys (like on Crowdtap!) and on social media than receive an email or join a VIP program.
Download this report to understand how social media is influencing the ways shoppers plan and purchase.